KAIT is the only commercial television station in Jonesboro and serves a wide area including all of northeastern Arkansas and areas of southeastern Missouri, a.k.a. "Region 8". With its commitment to local coverage, the station has invested in sophisticated weather forecasting and newsgathering equipment resulting in KAIT being competitive with that of much larger markets. The station recently expanded its facility with the addition of over 6,000 square feet of space devoted to a state of the art newsroom and a fully digital news studio for live, high-definition broadcasts.
Jonesboro is home to 70,000 people and is the economic hub in Northeast Arkansas. Jonesboro is also home to Arkansas State University, has the second largest rice processing facility in the world, and is benefiting from the addition of manufacturing facilities for Nucor-Yamato Steel, Post Cereals, and Nestle.