The hour-long RightThisMinute combines on-air journalism with the interactivity of social media, using the Internet, mobile, social media and citizen journalists. The fall debut will reach 30% of the U.S. through the three companies' stations.
Three of the country's top television station groups have partnered to offer a syndicated, interactive daily program that debuts this fall.
RightThisMinute will incorporate the Internet, mobile and social media, citizen journalists and new ways of storytelling "to broaden the appeal of traditional television news and information."Ã‚Â The hour-long show will be fresh every weekday, with no repeats.
Cox Media Group, Raycom Media, and The E.W. Scripps Co. have partnered with MagicDust Television in the creation and ownership of RightThisMinute. Cox, Raycom and Scripps stations will launch the program this fall in markets that cover up to 30% of U.S. households and expect it to be available for national syndication.
The three say RightThisMinute is "designed for active viewers who want to stay informed. It is a fast-paced roundup of the most timely, engaging and explosive stories, as well as the stories that viewers determine are of most interest. The most-incredible video, the most-talked-about celebrity scandals, the stories that make people stop and think, compelling human-condition stories, and the next day's popular "Ã‹Å“water cooler' stories will be covered in every episode."Ã‚Â
RightThisMinute incorporates digital media into the formula for both determining and delivering content, providing the brand with the potential to reach mobile and social audiences as well as on-air viewers.
"We are excited to be partnering with such respected journalism companies," said Phil Alvidrez, MagicDust general manager. "RTM e-journalists will connect and investigate countless sources from around the world like a giant television search engine to deliver information in a fresh and interesting way to a different kind of news audience."
The three companies say RightThisMinute "will strengthen a station's ability to provide timely news and information."Ã‚Â The RTM newsroom is being built from the ground up with the latest in Internet newsgathering technology, using the award-winning, state-of-the-art facilities of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.