Collin R. Gaston has been named Vice President and General Manager of WBRC FOX 6, the Raycom Media station in Birmingham, AL. Gaston will be replacing Lou Kirchen current Vice President and General Manager of WBRC, as Kirchen retires at the end of January 2015.
Raycom Media Senior Group Vice President Jeff Rosser stated, â€œIn the 8 years that Collin has worked as a member of the Raycom Media family he has proven to be a very capable and dedicated leader. With impressive motivational leadership skills, a great work ethic, and constant attention to detail, Collin continued to make WSFA the number one source for news and entertainment in Montgomery, AL the home of Raycom Media.â€
Gaston came to Raycom Media in 2007 from Jacksonville, Florida where he was the Local Sales Manager for WAWS, the marketâ€™s Fox affiliate. Prior to that, Gaston served as the National Sales Manager for Clear Channelâ€™s duopoly WTEV (CBS) and WAWS (Fox) in Jacksonville. In January, 2007, Gaston was named General Sales Manager for Raycom Mediaâ€™s dominant NBC affiliate, WSFA in Montgomery. In March of 2011 he was promoted to Vice President and General Manager of WSFA 12 News.
Gaston serves on the boards for the Alabama Shakespeare Festival, the Montgomery Chamber Small Business Resource Center, and on the Troy University Campus Advisory Council. He also has served on the boards of the Montgomery Area Food Bank, the Montgomery Zoo, the Montgomery Chamber of Commerce and the Montgomery Red Cross.
Gaston was born in Austin, Texas. He received his degree from Florida State University in the school of Media Communications. Collin and Shannon Gaston have been married for 18 years and have two children, Madison, age 15, and Reed, age 12.