Raycom Media today announced that it will centralize traffic operations for 51 television stations it owns or operates. The new Raycom Centralized Traffic Operation will be located in Charlotte, NC.
This decision comes following a careful evaluation of its current traffic organization, and an analysis of how other broadcasters have moved to this model. Raycom Mediaâ€™s goal is to create a centralized traffic center that will provide the best structure, people, and service to support its stationsâ€™ ability to better manage and optimize their inventory, and provide the best service to the companyâ€™s stations and advertisers.
"Raycom television stations have benefitted from some of the best and most loyal traffic professionals in the industry, and we are deeply grateful for their service" said Paul McTear, President and CEO of Raycom Media. "But to properly position Raycom â€“ and our stations â€“ for the future, we believe this is the correct course. Our expectation is that this operation will provide even better service, better systems, better management, better backup, and better standards for our stations." All current Raycom Media traffic employees will be offered the opportunity to apply for positions in the new Charlotte operation.
To lead the new Centralized Traffic Operation, Raycom Media has named Garrett Pope as General Manager. Garrett joins Raycom Media from Univision, where he was a 13-year veteran, serving most recently as Traffic Director of the Univision Television Group. There, he had a strong focus on inventory optimization, and a philosophy rooted in supporting sales teams to ensure accurate fulfillment of every advertising schedule. At Univision, Garrett oversaw the training and traffic system support for multiple local and national sales offices. "I believe that traffic must be a customer service environment," Garrett said. "For our local stations to provide the best customerâ€™s service to their advertisers, we must in turn provide the very best customer service to our local stations and sellers. That will be our constant goal."
Garrett Pope starts today with Raycom Media, and will report to Raycom Media VP/Sales Wayne Freedman.