Latest News
20 May 2016

Jim Serra to Retire as Vice President and General Manager of KPLC-TV

Longtime Vice President and General Manager of KPLC-TV, Jim Serra, has decided to retire in June 2016. Serra has been a leader of the Raycom Media NBC affiliate in Lake Charles, LA, for more than 30 years.

Serra is from St. Louis, MO. He graduated in 1975 from the University of Missouri School of Journalism, and his first job right out of college was at KPLC. He was an anchor, reporter, photographer and producer before leaving to pursue more career opportunities in other markets. Serra spent time at KSLA-TV in Shreveport, LA; WAVE-TV in Louisville, KY; WTVJ-TV in Miami, FL and KSDK-TV in St. Louis. In 1982, Serra returned to KPLC in Lake Charles as National Sales Manager. He moved up to GSM and was named VP/GM in 1990.

“Jim has had an amazing 34-year career at KPLC, and it has been a privilege to work with him,” said Sandy Breland, Raycom Media Group Vice President. “Under Jim’s leadership, KPLC has thrived as a dominant station and strong voice in the community. He has always been an advocate for his employees and his community. I wish Jim and Debbie much happiness as they start this well-deserved new chapter in their lives.”

Serra has held many service-oriented positions during his tenure at KPLC, including leadership positions for the Louisiana Association of Broadcasters, the Literary Council of Southwest Louisiana, the Chamber SWLA, United Way SWLA, McNeese Foundation and others. The LAB also named Serra Broadcaster of the Year in 2014.

“Lake Charles is my home, and I have been so grateful to have served the people and employees of KPLC for all of these years,” said Serra. “I may be retiring from KPLC, but I still plan to be active in the community I love so much.”

Serra and his wife have been married for more than 30 years, and they will continue to be full-time residents of Lake Charles. They’re looking forward to having more time to spend with their daughter, son-in-law and granddaughter.