Erik Schrader has been named the Vice President and General Manager for WOIO-TV and WUAB-TV, Raycom Media's CBS and MY Network affiliates in Cleveland, OH. Schrader comes to WOIO and WUAB from WIAT in Birmingham, AL, where he has served as General Manager since 2015.
"We were looking for a person with contemporary skills in building TV and digital audiences, plus a proven ability to foster an inclusive culture for us in Cleveland," said Group Vice President Don Richards. "Erik's experience in all of these areas, combined with his genuine love and passion for the business, add up to the perfect match".
"After years of visiting Cleveland, I'm excited to join the community and help our partners tell their stories and grow their businesses," said Schrader. "In the ever-changing world of digital opportunities and strategies, it's a great time to get creative and take advantage of the strength of broadcast, the immediacy of social media and the reach of digital to serve our clients and the neighborhoods of Northeast Ohio."
Schrader brings depth and a diversity of experience to WOIO and WUAB. Before taking the helm at WIAT in Birmingham, Schrader was President and General Manager of KSNW where the station won two Regional Murrow awards. Schrader has also held the News Director position at KSPR in Springfield, MO., WJCL/WTGS in Savannah, GA., WNEP in Scranton, PA. and WTNH in New Haven, CT. During his tenure as News Director he was involved in coverage of the Missouri tornado outbreak of May 4, 2003, historic Wilkes-Barre Flood of 2011, the Halloween Nor'easter that paralyzed Connecticut in 2011, Hurricane Sandy and the Sandy Hook tragedy.
Schrader got his start in broadcasting as News Director, Sports Director and News Reporter at KODE-TV in Joplin, MO. He is a graduate of Missouri Southern State University.
Erik is married to Sarah Schrader, a former newscast director and elementary school teacher, and they have three daughters.