Raycom Media commends the Federal Communications Commission’s publication of a draft notice of proposed rulemaking that would authorize television broadcasters to voluntarily deploy the next generation, IP-based television broadcasting standard technology also known as ATSC 3.0. This new standard will allow the integration of IP-based services and platforms, combining the advantages of broadcasting and the internet.
Ajit Pai, Chairman of the Federal Communications Commission, noted in a February 2nd, 2017 article titled Guest Blog: Fast Fast-Forwarding to the Future of Broadcasting, in Broadcasting and Cable. “Next Gen TV matters because it will let broadcasters offer much better services in a variety of ways. Picture quality will improve with 4K transmissions. Accurate sound localization and customizable sound mixes will produce an immersive audio experience. Broadcasters will be able to provide advanced emergency alerts with more information, more tailored to a viewer’s particular location. Enhanced personalization and interactivity will enable better audience measurement, which in turn will make for higher-quality advertising, ads relevant to you and that you actually might want to see. Perhaps most significantly, consumers will easily be able to watch over-the-air programming on mobile devices.”
Raycom Media President and CEO Pat LaPlatney stated, “We applaud the efforts of the FCC, Pearl TV and other like-minded broadcasters to embrace this important move of the FCC. We can’t fall behind on technology or our ability to provide the very best experience and services to our viewers who count on us every day.” LaPlatney continued, “Just in the last couple of weeks as storms have created severe damage in the Southeast, our local Raycom Media stations throughout the affected areas, but especially WDAM in Hattiesburg, MS and WALB in Albany, GA, warned viewers of the impending danger, kept them alerted throughout the storms and have raised to date over $585,000 for relief efforts in Hattiesburg, MS and Albany, GA. Local broadcasters make a difference and the new ATSC 3.0 standard will help us continue to enhance our services to the communities and families that rely on us.”