Jonathan Mitchell, has been named Vice President and General Manager of WMC, Raycom Media's NBC affiliate in Memphis, TN. Currently Mitchell has been working as an Adviser and Consultant for ExiteM in Sunnyvale, CA, after a very successful stint at KNTV, in San Francisco, CA as Vice President of News.
"Jonathan has spearheaded the creation and production of content for news, sports and entertainment, driving consumers, engagement and ratings," said Nick Simonette, Group Vice President for Raycom Media. "An early adopter of extending broadcast content and programming into the digital space, serving viewers, consumers and clients. We look forward to his leadership and vision at the helm of our talented and dedicated team in Memphis."
"I am excited to join the team at WMC Action News 5 in Memphis, along with rejoining the Raycom Media family," said Mitchell. "WMC is positioned as a leader in the Memphis market. We look to continue and grow our relationship with the viewers and consumers of WMC Action News 5 on the platforms they choose to seek for their weather, news, sports and entertainment content, while providing our clients with the marketing solutions they need."
Mitchell previously served as News Director and Marketing Director in Spokane, WA. Mitchell was also a News Director in Toledo, OH and Executive Producer in Cincinnati, OH, both Raycom Media stations. Prior to that Mitchell was a News Manager in Medford, OR.
Mitchell earned a Bachelor of Science Degree in Communications and a Bachelor of Science Degree in Biology from Southern Oregon University.