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WOIO/WUAB - Cleveland, Ohio
 WOIO
is one of America's most talked about CBS affiliates, home to red hot
CBS primetime shows and a red
hot 11pm newscast. Ratings for CBS primetime
shows like "CSI: Miami" and "Without A Trace" are some of the
strongest in the nation, and 19 Action News at 11 is one of the only
late newscasts in the country to post three consecutive years of
significant audience growth. Since it's launch in May of 2002, 19 Action
News at 11 has supplanted
a thirty-year late news leader
near the top of the late news ratings in just three calendar years.
The great late night news gains are also pushing
other 19 Action Newscasts on WOIO: 19 Action News Morning and 19 Action
News at Noon are all trending upward.
And with the addition of the market's only newscast at 4pm to the
already established 5pm and 6pm newscasts, Clevelanders have
plenty of opportunities to watch a news operation clearly on the move.
WOIO is also making
national headlines with it's unprecedented partnership with the
Cleveland Browns, one of the NFL's most historic franchises.
WOIO now airs every single pre-season game; all of the CBS/AFC
scheduled regular and post season games; has exclusive access to the
team in newscasts; and broadcasts expanded pre-and post game coverage
over the course of the entire season.
Through its
affiliation with CBS, WOIO is home to NCAA College Football, NCAA
College Basketball including the
“March Madness”
Basketball Tournament, several premiere golf events
including The Masters, and Tennis' U.S. Open.
WOIO’s Sign-On Date
was May 19, 1985. In 1986, Malrite Communications Group gained majority
ownership of the station, which it maintained until September 1998 when
Raycom Media purchased the station.
Clevelanders have been watching WUAB-TV for over thirty years, when the
station first signed on September 15, 1968. The
station has become nationally known as the broadcast home of one of the
hottest teams in the NBA, the Cleveland Cavaliers, and rising star
LeBron James. WUAB is an affiliate of the UPN Network, which is home to
many other rising stars, including those on hit UPN shows like "Veronica
Mars", "America's Next Top Model", "Girlfriends", and "WWE Smackdown". The
future looks even brighter with new programming like "Everybody Hates
Chris", a new showcase comedy featuring Saturday Night Live star and HBO
alumnus Chris Rock; the show is in high demand by advertisers who are
forecasting that UPN will have a sure-fire hit.
WUAB’s market size is 1.4 million
households, which makes Cleveland the 15th largest television market in
the United States.
Originally licensed to the city of
Lorain, Ohio, WUAB was initially
owned by United Artists (hence the “UAB”). WUAB has had three subsequent
owners, including Gaylord Broadcasting (1977-1990) and Cannell
Communications (1990-2000). Raycom Media operated WUAB under a local
marketing agreement with Cannell from 1996 until March 02, 2000, when it
purchased WUAB under the FCC's new Duopoly Rules.
Today, in addition to the UPN affiliation, WUAB features Cleveland’s longest running Primetime Newscast, the 10 O’clock News. Additionally, the Newscast features a 15 minute Sports Extra, which is the market’s most comprehensive daily sports wrap-up. WUAB also maintains several community-oriented campaigns such as “Toys for Tots” during the holidays.
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