WBTV is the CBS affiliate serving the Charlotte, North Carolina market, the country's 23rd largest DMA. WBTV produces 30.5 hours of local news each week.
WBTV went on the air in 1949 as the Carolinas' first television station and is the oldest station between Richmond and Atlanta. WBTV was founded by Jefferson Standard Insurance Company of Greensboro (predecessor of Jefferson-Pilot).
The station is licensed in Charlotte and broadcasts through an analog signal on channel 3 and through a digital signal on channel 23.
WBTV has pioneered TV programming in Charlotte during the past 50 years. It was the first to show a live network program (a football game between Notre Dame and North Carolina), the first to use videotape, the first to air a local live color program, the first to mount a live camera in a NASCAR stock car, the first to broadcast in stereo sound and the first to debut closed captioning on its nightly newscasts.