WTOL, News Channel 11, continues to be the preferred source of news and information for Toledo viewers. The Toledo market covers the densely populated area of northwestern Ohio, northeastern Indiana and southern Michigan. Its economy is anchored by its status as a Midwestern transportation hub, its Great Lakes port facility and the University of Toledo. Chrysler made a major commitment to retaining its presence in the city with the construction of a new Jeep production facility.
WUPW is operated by Raycom Media under a shared services agreement, making it a sister station with local CBS affiliate WTOL.